의정부의정부검사출신변호사 ‘윤중천-윤갑근 유착’ 오보로 손배 소송 졌던 JTBC, 5년 만에 2심에서 뒤집혀
페이지 정보
본문
의정부의정부검사출신변호사 ‘김학의 별장 성접대 사건’의 핵심 인물인 건설업자 윤중천씨와 대구고검장 출신 윤갑근 변호사의 유착 의혹을 보도한 JTBC에 손해배상 책임을 인정한 1심 판결이 5년 만에 항소심에서 뒤집혔다. 2심 법원은 당시 보도 과정에 미흡한 점이 있었다고 지적하면서도 의혹을 제기할 만한 충분하고 합리적인 근거가 있었다며 손해배상 책임을 묻기는 어렵다고 판단했다.
1일 경향신문 취재를 종합하면 서울고법 민사13-1부(재판장 백강진)는 지난달 28일 윤갑근 변호사가 2019년 JTBC와 손석희 전 사장, 임모 기자를 상대로 낸 손해배상 청구소송에서 1심의 피고들 패소 부분을 취소하고, 나머지 청구를 기각했다.
JTBC는 2019년 3월 김학의 전 법무부 차관의 별장 성접대 사건을 보도하며 윤중천씨가 윤 변호사와 여러 차례 식사를 하고 골프를 치는 등 친분이 있었다는 취지의 의혹을 제기했다. 윤중천씨의 운전기사가 과거 윤씨 별장을 드나든 법조인 중에 한명으로 윤 변호사를 지목했다는 내용도 보도했다. 윤 변호사는 대구고검장 출신으로 김학의 사건 1·2차 수사 과정에서 서울중앙지검 1차장검사와 대검찰청 반부패부장 등 지휘라인에 있었다.
이에 대해 윤 변호사는 “윤중천과 골프를 친 적이 없는 것은 물론이고 일면식도 없다”며 3억원대 손배 소송을 제기했다. 2021년 1심 재판부는 원고의 청구를 일부 받아들여, 손 전 사장 등 피고들이 공동으로 윤 변호사에게 7000만원을 배상하라고 판결했다. 보도의 공익성과 공직자에 대한 감시 필요성을 인정하면서도 JTBC가 충분한 사실 확인을 거치지 않은 채 유착 의혹을 사실에 가까운 형태로 전달했다는 이유였다. 특히 윤중천씨가 법정에 직접 나와 윤 변호사를 알지 못한다고 증언한 점 등을 근거로, 윤씨 운전기사 진술의 신빙성을 인정하기 어렵다고 봤다.
그러나 5년 만에 나온 항소심 판단은 달랐다. 2심 재판부는 “JTBC가 자료 수집 과정에서 수사기관 등이 제공한 자료에 주로 의존해 수사 진행 상황을 평면적으로 전달했고, 취재 과정에서 언론인에게 요구되는 사실 확인을 위한 충분한 노력을 했는지 의문이 제기된다”고 지적했다. 그러면서도 “진상조사 과정에서 제기된 의혹이 객관적인 자료에 의해 최종 확인되지 않았다는 사정만으로 해당 보도에 손해배상 책임을 물을 수는 없다”는 취지로 판단했다. 당시 언론으로서 의혹을 제기할 만한 충분하고 합리적인 근거가 있었다면 사후에 의혹이 사실로 확인되지 않았다는 이유로 책임을 묻기는 어렵다는 것이다.
윤 변호사는 JTBC 보도와 별개로 자신과 윤중천씨의 유착 의혹을 공식적으로 제기한 법무부 검찰과거사위원회 관계자들을 상대로도 2019년 5월 5억원대 손배 소송을 냈다. 국가와 정한중 당시 검찰과거사위원장 대행, 김학의 사건 주심위원이었던 김용민 변호사(현 더불어민주당 국회의원), 대검찰청 과거사진상조사단에서 조사 실무를 담당한 이규원 검사 등이 대상이었다.
이 사건은 1심에서부터 청구가 기각됐고, 2심에서도 받아들여지지 않았다. JTBC 사건과 같은 재판부인 서울고법 민사13-1부는 과거사위의 발표에 위법이 있다고 보기 어렵고, 관계자들이 의혹을 언론에 유출했다는 주장에 대해서도 손배 책임을 물을 수는 없다며 원고 패소로 판결했다.
By ByungRyul Park, Economic editor
mypark@kyunghyang.com
Guy Sorman, Chairman of the French College and Professor at New York University, said that “psychology, not geopolitics” should be used to forecast the Trump administration’s next move, saying that President Donald Trump “wants to be admired and flattered” and has “an admiration for strong men.”
Amid the political and economic uncertainty created by the Trump administration’s tariff policies, Sorman said South Korea and Japan could form the core of an “Asian alliance” comparable to the European Union. He also urged South Korea to build strong economic ties around the world, including with Africa and Latin America.
On the AI revolution, Sorman said he was opposed to directly taxing artificial intelligence but supported income redistribution. He advocated a “negative income tax,” under which people whose income falls below a certain threshold would receive subsidies from the state, ensuring a minimum standard of living.
Sorman has long been a strong advocate of globalization. How does he view a world in which protectionism is gaining ground under President Trump’s “America First” agenda?
We spoke with Sorman in a series of email interviews conducted from August 19 through September 1, discussing the shifting global economic order, Trump’s foreign policy, South Korea’s strategic choices and the future of artificial intelligence.
-The Trump administration’s tariff policies are reshaping the global economic order. Do you see this as a temporary retreat from globalization and free trade, or as the end of an era?
“I will go on advocating free market and globalization not for ideological motives but as a practical matter. Globalization and free market have proven to be the most efficient tools able to increase the wealth of nations , benefiting mostly to the poorest. Economics is not an abstract science: It needs to be evaluated by its results and not by its intentions. Consequently the erratic decisions made by the Trump administration go against what we learned from facts. It does not propose any alternative to globalization but only disrupt what the world has gained from globalization . It‘s not too early to assess the consequences of the erratic Tariff changes from the United States. Most of the exporting countries have been able to open new markets to replace the US market. Or they have proven able to circumvent the tariffs through creative accounting and creative trade methods. These tariffs were supposed to revive the US industry. So far the results are nonexistent because economics doesn’t obey the whims of the US government: Economics obeys economic laws. Trump is proving it is easy to disrupt an economy but very difficult to incentivize growth. It has to be proven so far that constantly changing tariffs is curbing Chinese influence? It does not. In a nutshell , to retreat from globalization without offering any substantial alternative is pure politics. Who will be the beneficiaries and the victims of these nationalistic Economics? The main victims are the American consumers who have to pay higher prices. And some American producers whose chain of production is being disrupted. Eventually, I do not consider we are entering in a new era. The United States are looking backward and going nowhere. Globalization is not a choice, It‘s a fact of life. However, I admit that sometime in history , some nations commit suicide : the American policy is kind of suicidal but it will go away when Trump goes away.”
-As a result of globalization, many countries have distributed their production and supply chains across multiple nations. However, with the recent intensification of isolationism and protectionism spearheaded by the Trump administration, this globalization strategy is becoming a vulnerability. What are your thoughts on the criticism that excessive globalization is acting as a weakness for national security?
“Globalization has been the major innovation of our time. It has brought millions of people out of poverty by appliying a basic law of Économics: do what you do best, then exchange. South Korea without globalization would not have become a major economic player benifiting all its citizens. Poverty in our world coincides with the absence of globalization .Even North Korea is making progress through exchanges. Now, every innovation is a trade off : you win some, you lose some. Some industries will die, new one will prosper. It is not a zéro sum game: you win more than you lose if you know how to work the system. This means, you have to cheat a little via tariffs or currency manipulation. You also need to protect your vital interests in national safety , military and health for exemple: build reserves! In a nutshell, globalization is best if you know how to manage it. To be for or against globalization as such means nothing: globalization management is key.”
-Some argue that Trump’s policies are isolating the United States while strengthening China’s position. Does this signal a major shift in global leadership?
“The Trump administration is a paradox never seen before , be it with tariffs , absurd wars and threats against American best friends. As a consequence , the influence of the United States is weakening. The United States since 2 years have lost a lot of their soft power. They have become less attractive for students , tourists , investors , TB buyers . All American allies discover that the United states maybe not fully reliable in a time of war as it has ceased to be reliable in a time of peace. Most probably , this situation will change after Trump. But we never know; the America First ideology was already active in the 1930s. As we rediscover that the United States can be unreliable , by contrast China seems predictable. But it cannot become a global leader. The Chinese currency will not replace the US dollar. Chinese universities will not in the coming years , rise to the top of academic excellence . The absence of freedom in China will always repel the best researchers who need total freedom.. And China is relatively successful but is not yet a wealthy country. It has not resolved totally its poverty problem. Its regime obeys mysterious rules which nobody really understands. To summarize on this complicated matter, I would say that there is no Chinese model which could be universally attractive. The Chinese government does not pretend to offer to the world a Chinese model. A Chinese experiment is a more appropriate definition model. Similarly, the Chinese so-called values may be good for China but do not mean much for the rest of the world. In spite of its disruption , the United States remain attractive as we can measure by the flux of students from all over the world who still go and study in the United States. When they can.
-The lines between allies and non-allies are becoming increasingly blurred. Are we witnessing a fundamental reshaping of the world order that has prevailed since World War II?
“Since Donald Trump has been re-elected president , his behavior has been extremely erratic. The whole world is trying to guess what his real intentions are. What is his strategy? Nobody has been able to answer these queries because there is no strategy . The American president is impulsive , he doesn‘t make long term decisions framed in a global strategy. We have to. Accommodate to this weird and unpredictable situation. Is this a temporary backlash before returning to a normal alliance between democracies. As mentioned before , you never know and it happened before . Therefore , It seems cautious to act now as if the United States would return to isolationism for good. I strongly support the efforts of the members of the European Union to build their own military , their own artificial intelligence resources and so on. As far South Korea is concerned, I’ve been for many years an advocate for a reconciliation with Japan. Japan and South Korea could become the core of an Asian Alliance , comparable with the European Union , including Taiwan, the Philippines, Vietnam, India. Such an union which could be compared with the European Union would guarantees the stability of the region and deter any aggression from China or the NK/ Russian axis . Within this new framework , should South Korea and Japan build a nuclear weapon? The war in Ukraine and Iran have demonstrated that drones are more useful than nuclear weapons.”
-Following Venezuela, the United States is now at war with Iran. There are concerns that America’s aggressive strategy could threaten liberalism and even pose a broader threat to civilization. What is your view?
“The confrontations between the US, Venezuela and Iran do not obey a long term clear strategy. These countries were not threatening the United States and the United States so far has gained nothing. It‘s aims are not clear because there is no aim. The conflict with Iran has reinforced the Iranian dictatorship and disrupted the global economy. We don’t see the rationale because there is no rationale. These erratic conflicts remain, luckily., marginal. I don‘t foresee any global conflict in the near future like the Muslim world versus the West. I don’t see China being ready for a global conflict. The Chinese leaders know that in a major confrontation they would lose more than they would gain everything. Therefore, I don‘t see the current regional conflicts , regional and not global , as a threat to civilization. But they certainly threaten democratic values and human rights which the United States do not defend anymore. This does not mean that democracy and human rights belong to the past : they still belong to the future with no clear alternative. But Democracies in Asia and in Europe , need to be more vocal in defense of the economic and political value they represent.”
-Populism and right-wing politics are gaining ground not only in the United States, but also in democracies across Europe and East Asia. Does this represent a crisis of democracy, or merely a temporary period of turbulence?
“In all democracies where people are able to express their opinion and vote , right wing extremism and left wing extremism have always been there , part of human nature . But , since WWII , they have been contained everywhere by strong Democratic and Liberal centers. These days it seems the MAGA type right wing ideology seems stronger than ever. I see that more as a reaction against the excess of the welfare state , cultural Wokism , the MeToo movement . Since many years , governments , cultural leaders , conservative and liberals , have despised some popular values like the sense of identity. In the United States, like in Europe and to a certain extent , in South Korea , political leaders from all parties have not taken into consideration the concept of national identity. People are very attached to their identity : they react strongly when they feel their identity is threatened by immigration , wealth redistribution by the state. Social redistribution Is ethically. Justified in order to protect the poorest in the nation ; it also generates a lot of frustration because of fraud and resented inequality. Eventually , populism. It‘s not an alternative to liberalism because there is no real populist programs. But it’s a challenge which should lead democrats , liberals and free marketers to think twice about their own policies and lack of imagination.”
-You have argued that China cannot become a true global leader. Do you still stand by that view?
“Since many, many years , writing about. China, visiting China, I did consider and I still hold the position that as long China will remain a dictatorship , the current regime being more authoritarian than ever, China cannot become a model neither for the Chinese people in the long run , nor for the rest of the world. To reinforce controls over the population by using modern techniques like face recognition can only harm the legitimacy of the Communist Party, making it less and less attractive for the Chinese people and the rest of the world.”
-Countries caught between the United States and China, including South Korea, are facing a momentous choice between security and economic interests.
“South Korea right now is not in a comfortable position because of the erratic strategy of the United States and the mystery surrounding long term Chinese intentions. My suggestions , if I may , . would be first not to overreact and 2nd : build a long term strategy and stay the course . This strategy should rely on strong alliances with South Korean democratic neighbors , a modern military taking into consideration what we learned from the Iran war and the Ukrainian war. 3rd , Reinforce the innovative dimension of South Korean economy. 4th , build strong economic connections all over the world including Africa and Latin America where South Korea is not that much represented.”
-For decades, you have emphasized that technological innovation and the market economy have broadened human freedom. Today, however, the AI revolution is calling into question not only human intelligence, but also humanity’s capacity to maintain control over its own creations.
“Artificial intelligence is not that new. It does use techniques which were available. It is not a revolution comparable to the discovery of the nuclear energy. However. Every time a major disruption takes place , the questions we ask ourselves are the same. Will the jobs which will certainly be destroyed by artificial intelligence be replaced or not? So far, this so-called process of destructive creation always worked. I don‘t see why it would not work in the future . For example, artificial intelligence could open new opportunities in the health sector which everywhere is relatively underfunded and underdeveloped. The second question surging with every new technology : will the human workforce become useless.? In the past , technical innovation pushed the human workforce toward more sophisticated activities. I don’t see why it would not be the same this time. Therefore, I am on the optimistic side , considering that Artificial intelligence will expend human freedom and capacity for innovation. I know that optimism is not a well regarded position : however , if we look at history , it is legitimate.”
-Many people are concerned that AI may accelerate the concentration of wealth in the hands of a small number of individuals and corporations.
“I don‘t favor an artificial intelligence tax. I don’t see the rationale for it. And it would be extremely unfair. But I am in favor of redistribution. Some of my critics say that since I am in favor of redistribution, I‘ve become sort of a socialist. On the contrary. It seems to me that redistribution make the market more legitimate and protects Liberalism against alternative communist utopia? The key challenge is not to be for or against redistribution but to organize this redistribution in a way which would not be controversial. On this, I follow a Milton Friedman’s proposal from the 1940s , called the universal minimum income or negative income tax. With a negative income tax everyone would pay taxes until a certain level of income or wealth . In case you fall. under this level , instead of paying a tax , you receive a subsidy from the State which will guarantee that you will always lead a decent life , able to take care of yourself and your family. This negative income tax has been tested in countries like Finland. Successfully. I do think it is the way for the future , a mix between the Free market and a moral society where nobody falls in the poverty trap. The disruption which artificial intelligence could bring seems to me one more incentive to accelerate the transition towards the universal minimum income system.”
-As the race for AI dominance accelerates, are you concerned that control of this technology could become concentrated in the hands of a few powerful corporations or nations?
“Regarding artificial intelligence , some countries and some companies , are already ahead of the curve. This is the case with all new innovations , mostly when they require a significant concentration of fundings . However , the market for artificial intelligence will be huge , including a lot of niches. These niches will open opportunities for new companies all around the world. Of course, Artificial intelligence needs to be regulated to be sure there will be no illegal monopolies and abuse of power from existing companies. The hype around artificial intelligence seems to me a bit excessive so far. If you look at the history of economics , we successfully went through many disruptive innovations ; remember electricity. Artificial intelligence threatens democracy only when the people themselves do not support democracy anymore. Actually , the people will rapidly learn how artificial intelligence works and how to resist any central government attempt to manipulate information and control the society. Consequently , It is seminal that everybody from his youngest age learn how to use social media and understand how artificial intelligence will work. AI opens not a technical debate but an ethical debate which require the highest level of education.”
-Recent movements in the U.S. Treasury market suggest growing anxiety about the outlook for the American economy.
“The US Federal government cumulated debt is the equivalent of one year of national production. This sounds impressive but it is sustainable because no lenders fear the USA will become bankrupt. Moreover the debt is in US dollars . Therefore , one cannot compare the US debt with the debt of weaker economies which cannot borrow with their own currency . Based on these premises , we have no reason to fear a meltdown of the US dollar nor a global financial crisis. Apocalyptic predictions would be easy but with no serious basis : the global economic situation, as a direct consequence of wrong US choices , is bad but not tragic , not yet ... This been said , the US budget deficit is increasing rapidly since Trump took office , reaching approximately 6% of the National product , versus 3,5% on average in the past years. The origins of this deficit are purely and simply the consequences of Trump’s choices and absence of choices. First , a massive tax reduction has increased the deficit without incentivizing growth . This shows Supply economics does not always work. In the current circumstances , the failure of the Supply side economics can be explained by the incoherence of the Trump global strategy: increasing tariffs , reducing the work force by stopping immigration make new investments unattractive for domestic investors and foreign investors as well. Foreign entrepreneurs are afraid of the ICE , the immigration policy and do not feel welcome. Consequently, growth is on the decline which increases the national debt. Inflation remaining above 2% , the usual target , the Federal Reserve will need to raise interest rates before the end of the year . This is unavoidable in order to contain inflation and , above all, to keep US bonds attractive. Consequently the global financial market will buy US Dollars , reducing investment and borrowing capacity in all other countries . Finally , the huge investments needed for AI infrastructure will also attract capital from over the world , increasing rates even more and slowing down economic growth out of the AI sector . In a nutshell , we are confronted to 1/exuberance in the stock exchange and 2/ stagflation everywhere . The perspective for growth and trade are negative and will remain so , as long the US chose not to control its deficit and its monetary policy. Will Trump take a U turn ? Maybe when the US consumers are fed up with rising prices and rising unemployment.
-The Trump administration is making overtures to North Korea.
“Trump’s foreign policy is difficult to understand . Therefore , we should not try to guess any long term strategy when there is none. We can only describe what we see and use psychology not geopolitics to forecast Trump’s next move. For Trump, there is no distinction between friends , allies and enemies : he wants to be admired and flattered , whoever the admirers are. He does not believe in alliances nor in shared values or common history. He does not care about democracy or human rights as shown in Venezuela . Another psychological trait is his admiration for strong men : he prefers Putin towards Zelensky and Kim Jong Un versus Lee Jae myung . He is fascinated by Xi Jinping and thinks he can seduce him which proves his ignorance of Chinses civilization and ambitions . Will he ever admit his failures to bring peace in Gaza or Ukraine , his total failure in Iran ? Most probably not. Trump is not an ordinary politician , he is more of a cult leader with followers . As such , he will never admit he could be wrong : a cult leader is never wrong . Those are facts : we have to live with those facts for the two years to come. Are the US still our allies ? The US military remain faithful to its history of supporting democracies against autocracies ; the military do not talk but I know enough of their leaders to believe in the US military more than in the Trump administration.”
유통업체의 ‘쇼핑 비서’ 인공지능(AI) 경쟁이 갈수록 치열해지고 있다. 백화점은 AI를 무기로 고객 맞춤형 상품은 물론 문화·예술·미식·여행을 비롯해 외국인 관광객 서비스 등까지 차별화에 나서고 있다. 대형마트는 신선식품 품질과 물류·재고 관리 등에 AI를 적극 활용하고 있다.
하지만 AI가 똑똑해질수록 유통가의 고민은 깊어지고 있다. 예전 같으면 소비자들이 일일이 앱을 열어 가격을 비교하고 상품을 골랐지만 지금은 AI가 특정 업체는 물론 다른 백화점·마트·아울렛·온라인몰 등과 한꺼번에 실시간 가격 등을 비교해 추천하고 있어서다.
롯데백화점은 단순히 데이터를 모으는데 그치지 않고 데이터 간 관계를 연결해 AI가 인간처럼 맥락을 이해하도록 하는 ‘데이터 온톨로지(데이터 지식지도)’에 방점을 두고 있다. 이를 기반으로 최근 4000여개 브랜드 데이터를 연결·분석하는 ‘브랜드 AI’를 구축했다. 브랜드별 성과와 고객 특성 등을 유사 브랜드와 비교해 상품 전략까지 짜고 있다. 2024년 사내 업무 매뉴얼 AI 챗봇을 시작으로 생성형 BI(Business Intelligence) 에이전트, 파트너사 전용 ‘AI 비즈센터’까지 AI 활용 범위도 넓히고 있다
또 고객을 위한 AI쇼핑 챗봇 ‘더스틴’은 매장·영업시간·할인 혜택뿐 아니라 쿠폰과 사은행사를 안내하고, AI 가상 피팅서비스 ‘셀핏’은 온라인에서 옷을 입어본 듯한 경험을 제공한다. 외국인 관광객을 위한 13개 언어 통역 서비스와 생성형 AI에서 “서울에서 쇼핑하기 좋은 곳”으로 자사가 노출되도록 하는 새로운 마케팅도 시작했다.
신세계백화점은 ‘초개인화’를 AI 전략으로 삼았다. 2017년 업계 최초로 AI 고객 분석 시스템 ‘S-마인드’를 도입해 약 500만명의 쇼핑 경험 2억건을 개인화한 것이 대표적이다. 온·오프라인 구매 이력뿐 아니라 구매 빈도, 객단가, 선호 장르, 주거래 점포, 요일별 구매 패턴 등을 분석해 맞춤형 상품을 제시하는 것이 특징이다.
최근에는 서울대 데이터사이언스대학원과 2억건의 온·오프라인 쇼핑 데이터를 분석해 AI 기반 개인화 추천 시 객단가가 최대 46% 증가한다는 결과도 도출했다. 내년 초에는 ‘AI 세일즈 에이전트’를 도입해 백화점 앱을 열었을 때 한 명 한 명의 취향과 라이프스타일을 반영한 화면을 보여준다는 계획이다. 기존의 ‘맞춤형 상품 추천’이 아니라 같은 백화점을 이용하지만 고객마다 전혀 다른 백화점을 경험하는 시대를 열겠다는 복안이다.
현대백화점은 AI 쇼핑 멘토 ‘헤이디(HEYDI)’를 앞세운다. 백화점과 아울렛의 팝업스토어와 맛집, 전시, 프로모션 등을 11개 언어로 지원하는데 지난해 6월 출시 후 누적 이용자는 약 180만명, 글로벌 이용자는 약 28만명이나 된다. 더현대 서울의 경우 헤이디 이용 고객 중 외국인 비중이 30%에 달한다. 직원용 AI 멘토 ‘하이’와 협력사원용 ‘파트너스 플러스’ 등 업무 영역에도 AI를 적용하고 있다.
롯데마트는 2022년부터 AI 품질 선별 시스템을 도입해 수박·사과·참외 등 13종 과일의 당도뿐 아니라 수분 함량, 후숙도, 표면의 미세한 상처 등을 종합 분석하고 있다. 성과는 입증됐다. AI 선별 과일 매출이 2024년 100억원을 넘어 올 상반기 약 130억원을 기록했고 상품 불량률은 판매량 대비 0.01% 이내로 줄었다. 고객 불만 건수도 2025년 기준 2021년 대비 30% 이상 감소했다.
물류에는 AI와 로봇을 결합했다. 부산 온라인 전용 자동 물류센터 ‘제타 스마트센터’의 경우 AI가 수요를 예측, 피킹·패킹·출하와 배송 노선 최적화로 고객 편의를 더했다. 8000종의 주류 데이터를 활용한 보틀벙커 ‘AI 소믈리에’는 고객이 시간·장소·상황(TPO)을 입력하면 와인을 추천하고 음성이나 라벨 이미지도 인식해준다. 도입 후 1년간 앱 이용자가 약 30%, 픽업 예약 건수는 약 40% 증가했다.
이마트는 고객 상담부터 상품개발, 물류, 재무까지 AI를 확대하고 있다. 이마트와 트레이더스 모든 점에 디지털 상담 플랫폼을 도입해 AI 챗봇을 통한 빠른 민원 처리 비율을 50% 이상 유지하고 있다. 스피드계산대에서는 상품 스캔 누락과 계산 오류를 AI가 실시간 감지한다. 신선식품 시세 예측과 상권 분석 등 바이어 업무에는 직원용 AI 에이전트를 활용하고 있다. 이마트는 앞으로 판매 데이터뿐 아니라 상품·상권·날씨 등을 AI로 분석해 수요예측과 발주, 재고관리 등 정확도를 높인다는 계획이다.
SSG닷컴은 2019년 AI 전담 조직을 신설한 뒤 검색과 추천, 고객 서비스, 물류에 AI를 적용하고 있다. 올해는 AI능력을 한층 강화해 리뷰를 통한 신선도·이물질·해동 문제 등 위험 신호도까지 찾아내고 있다. 지난 6월에는 상담사 AI에이전트를 도입해 상담 소요시간을 10%가량 개선했다.
유통업체들이 앞다퉈 AI 서비스를 도입하고 있지만 남모를 고심도 커지고 있다. 고객이 원하는 상품을 정확하게 추천해 단골 확보로 매출 확대를 기대할 수 있지만 예상치 못한 복병을 만났기 때문이다.
소비자가 특정 브랜드를 찾을 때 AI가 백화점·아울렛·온라인몰의 가격과 혜택, 배송비까지 실시간으로 비교해 최저가를 안내하면서 자사 플랫폼이 타사로 연결되는 도구로 전락할 수 있어서다. 대형마트 역시 신선식품 품질 개선에 공을 들이고 있지만, AI 가격비교로 온·오프라인 경쟁사에 고객을 빼앗길 부담을 안고 있다.
유통업계 관계자는 “핵심은 누가 AI 서비스를 더 많이 도입했느냐가 아닌 왜 고객이 특정 유통채널을 선택해야 하는가에 있다”면서 “온·오프라인 채널의 경계가 희미해진 만큼 AI시대 최후의 승자는 누가 될지 주목된다”고 말했다.
1일 경향신문 취재를 종합하면 서울고법 민사13-1부(재판장 백강진)는 지난달 28일 윤갑근 변호사가 2019년 JTBC와 손석희 전 사장, 임모 기자를 상대로 낸 손해배상 청구소송에서 1심의 피고들 패소 부분을 취소하고, 나머지 청구를 기각했다.
JTBC는 2019년 3월 김학의 전 법무부 차관의 별장 성접대 사건을 보도하며 윤중천씨가 윤 변호사와 여러 차례 식사를 하고 골프를 치는 등 친분이 있었다는 취지의 의혹을 제기했다. 윤중천씨의 운전기사가 과거 윤씨 별장을 드나든 법조인 중에 한명으로 윤 변호사를 지목했다는 내용도 보도했다. 윤 변호사는 대구고검장 출신으로 김학의 사건 1·2차 수사 과정에서 서울중앙지검 1차장검사와 대검찰청 반부패부장 등 지휘라인에 있었다.
이에 대해 윤 변호사는 “윤중천과 골프를 친 적이 없는 것은 물론이고 일면식도 없다”며 3억원대 손배 소송을 제기했다. 2021년 1심 재판부는 원고의 청구를 일부 받아들여, 손 전 사장 등 피고들이 공동으로 윤 변호사에게 7000만원을 배상하라고 판결했다. 보도의 공익성과 공직자에 대한 감시 필요성을 인정하면서도 JTBC가 충분한 사실 확인을 거치지 않은 채 유착 의혹을 사실에 가까운 형태로 전달했다는 이유였다. 특히 윤중천씨가 법정에 직접 나와 윤 변호사를 알지 못한다고 증언한 점 등을 근거로, 윤씨 운전기사 진술의 신빙성을 인정하기 어렵다고 봤다.
그러나 5년 만에 나온 항소심 판단은 달랐다. 2심 재판부는 “JTBC가 자료 수집 과정에서 수사기관 등이 제공한 자료에 주로 의존해 수사 진행 상황을 평면적으로 전달했고, 취재 과정에서 언론인에게 요구되는 사실 확인을 위한 충분한 노력을 했는지 의문이 제기된다”고 지적했다. 그러면서도 “진상조사 과정에서 제기된 의혹이 객관적인 자료에 의해 최종 확인되지 않았다는 사정만으로 해당 보도에 손해배상 책임을 물을 수는 없다”는 취지로 판단했다. 당시 언론으로서 의혹을 제기할 만한 충분하고 합리적인 근거가 있었다면 사후에 의혹이 사실로 확인되지 않았다는 이유로 책임을 묻기는 어렵다는 것이다.
윤 변호사는 JTBC 보도와 별개로 자신과 윤중천씨의 유착 의혹을 공식적으로 제기한 법무부 검찰과거사위원회 관계자들을 상대로도 2019년 5월 5억원대 손배 소송을 냈다. 국가와 정한중 당시 검찰과거사위원장 대행, 김학의 사건 주심위원이었던 김용민 변호사(현 더불어민주당 국회의원), 대검찰청 과거사진상조사단에서 조사 실무를 담당한 이규원 검사 등이 대상이었다.
이 사건은 1심에서부터 청구가 기각됐고, 2심에서도 받아들여지지 않았다. JTBC 사건과 같은 재판부인 서울고법 민사13-1부는 과거사위의 발표에 위법이 있다고 보기 어렵고, 관계자들이 의혹을 언론에 유출했다는 주장에 대해서도 손배 책임을 물을 수는 없다며 원고 패소로 판결했다.
By ByungRyul Park, Economic editor
mypark@kyunghyang.com
Guy Sorman, Chairman of the French College and Professor at New York University, said that “psychology, not geopolitics” should be used to forecast the Trump administration’s next move, saying that President Donald Trump “wants to be admired and flattered” and has “an admiration for strong men.”
Amid the political and economic uncertainty created by the Trump administration’s tariff policies, Sorman said South Korea and Japan could form the core of an “Asian alliance” comparable to the European Union. He also urged South Korea to build strong economic ties around the world, including with Africa and Latin America.
On the AI revolution, Sorman said he was opposed to directly taxing artificial intelligence but supported income redistribution. He advocated a “negative income tax,” under which people whose income falls below a certain threshold would receive subsidies from the state, ensuring a minimum standard of living.
Sorman has long been a strong advocate of globalization. How does he view a world in which protectionism is gaining ground under President Trump’s “America First” agenda?
We spoke with Sorman in a series of email interviews conducted from August 19 through September 1, discussing the shifting global economic order, Trump’s foreign policy, South Korea’s strategic choices and the future of artificial intelligence.
-The Trump administration’s tariff policies are reshaping the global economic order. Do you see this as a temporary retreat from globalization and free trade, or as the end of an era?
“I will go on advocating free market and globalization not for ideological motives but as a practical matter. Globalization and free market have proven to be the most efficient tools able to increase the wealth of nations , benefiting mostly to the poorest. Economics is not an abstract science: It needs to be evaluated by its results and not by its intentions. Consequently the erratic decisions made by the Trump administration go against what we learned from facts. It does not propose any alternative to globalization but only disrupt what the world has gained from globalization . It‘s not too early to assess the consequences of the erratic Tariff changes from the United States. Most of the exporting countries have been able to open new markets to replace the US market. Or they have proven able to circumvent the tariffs through creative accounting and creative trade methods. These tariffs were supposed to revive the US industry. So far the results are nonexistent because economics doesn’t obey the whims of the US government: Economics obeys economic laws. Trump is proving it is easy to disrupt an economy but very difficult to incentivize growth. It has to be proven so far that constantly changing tariffs is curbing Chinese influence? It does not. In a nutshell , to retreat from globalization without offering any substantial alternative is pure politics. Who will be the beneficiaries and the victims of these nationalistic Economics? The main victims are the American consumers who have to pay higher prices. And some American producers whose chain of production is being disrupted. Eventually, I do not consider we are entering in a new era. The United States are looking backward and going nowhere. Globalization is not a choice, It‘s a fact of life. However, I admit that sometime in history , some nations commit suicide : the American policy is kind of suicidal but it will go away when Trump goes away.”
-As a result of globalization, many countries have distributed their production and supply chains across multiple nations. However, with the recent intensification of isolationism and protectionism spearheaded by the Trump administration, this globalization strategy is becoming a vulnerability. What are your thoughts on the criticism that excessive globalization is acting as a weakness for national security?
“Globalization has been the major innovation of our time. It has brought millions of people out of poverty by appliying a basic law of Économics: do what you do best, then exchange. South Korea without globalization would not have become a major economic player benifiting all its citizens. Poverty in our world coincides with the absence of globalization .Even North Korea is making progress through exchanges. Now, every innovation is a trade off : you win some, you lose some. Some industries will die, new one will prosper. It is not a zéro sum game: you win more than you lose if you know how to work the system. This means, you have to cheat a little via tariffs or currency manipulation. You also need to protect your vital interests in national safety , military and health for exemple: build reserves! In a nutshell, globalization is best if you know how to manage it. To be for or against globalization as such means nothing: globalization management is key.”
-Some argue that Trump’s policies are isolating the United States while strengthening China’s position. Does this signal a major shift in global leadership?
“The Trump administration is a paradox never seen before , be it with tariffs , absurd wars and threats against American best friends. As a consequence , the influence of the United States is weakening. The United States since 2 years have lost a lot of their soft power. They have become less attractive for students , tourists , investors , TB buyers . All American allies discover that the United states maybe not fully reliable in a time of war as it has ceased to be reliable in a time of peace. Most probably , this situation will change after Trump. But we never know; the America First ideology was already active in the 1930s. As we rediscover that the United States can be unreliable , by contrast China seems predictable. But it cannot become a global leader. The Chinese currency will not replace the US dollar. Chinese universities will not in the coming years , rise to the top of academic excellence . The absence of freedom in China will always repel the best researchers who need total freedom.. And China is relatively successful but is not yet a wealthy country. It has not resolved totally its poverty problem. Its regime obeys mysterious rules which nobody really understands. To summarize on this complicated matter, I would say that there is no Chinese model which could be universally attractive. The Chinese government does not pretend to offer to the world a Chinese model. A Chinese experiment is a more appropriate definition model. Similarly, the Chinese so-called values may be good for China but do not mean much for the rest of the world. In spite of its disruption , the United States remain attractive as we can measure by the flux of students from all over the world who still go and study in the United States. When they can.
-The lines between allies and non-allies are becoming increasingly blurred. Are we witnessing a fundamental reshaping of the world order that has prevailed since World War II?
“Since Donald Trump has been re-elected president , his behavior has been extremely erratic. The whole world is trying to guess what his real intentions are. What is his strategy? Nobody has been able to answer these queries because there is no strategy . The American president is impulsive , he doesn‘t make long term decisions framed in a global strategy. We have to. Accommodate to this weird and unpredictable situation. Is this a temporary backlash before returning to a normal alliance between democracies. As mentioned before , you never know and it happened before . Therefore , It seems cautious to act now as if the United States would return to isolationism for good. I strongly support the efforts of the members of the European Union to build their own military , their own artificial intelligence resources and so on. As far South Korea is concerned, I’ve been for many years an advocate for a reconciliation with Japan. Japan and South Korea could become the core of an Asian Alliance , comparable with the European Union , including Taiwan, the Philippines, Vietnam, India. Such an union which could be compared with the European Union would guarantees the stability of the region and deter any aggression from China or the NK/ Russian axis . Within this new framework , should South Korea and Japan build a nuclear weapon? The war in Ukraine and Iran have demonstrated that drones are more useful than nuclear weapons.”
-Following Venezuela, the United States is now at war with Iran. There are concerns that America’s aggressive strategy could threaten liberalism and even pose a broader threat to civilization. What is your view?
“The confrontations between the US, Venezuela and Iran do not obey a long term clear strategy. These countries were not threatening the United States and the United States so far has gained nothing. It‘s aims are not clear because there is no aim. The conflict with Iran has reinforced the Iranian dictatorship and disrupted the global economy. We don’t see the rationale because there is no rationale. These erratic conflicts remain, luckily., marginal. I don‘t foresee any global conflict in the near future like the Muslim world versus the West. I don’t see China being ready for a global conflict. The Chinese leaders know that in a major confrontation they would lose more than they would gain everything. Therefore, I don‘t see the current regional conflicts , regional and not global , as a threat to civilization. But they certainly threaten democratic values and human rights which the United States do not defend anymore. This does not mean that democracy and human rights belong to the past : they still belong to the future with no clear alternative. But Democracies in Asia and in Europe , need to be more vocal in defense of the economic and political value they represent.”
-Populism and right-wing politics are gaining ground not only in the United States, but also in democracies across Europe and East Asia. Does this represent a crisis of democracy, or merely a temporary period of turbulence?
“In all democracies where people are able to express their opinion and vote , right wing extremism and left wing extremism have always been there , part of human nature . But , since WWII , they have been contained everywhere by strong Democratic and Liberal centers. These days it seems the MAGA type right wing ideology seems stronger than ever. I see that more as a reaction against the excess of the welfare state , cultural Wokism , the MeToo movement . Since many years , governments , cultural leaders , conservative and liberals , have despised some popular values like the sense of identity. In the United States, like in Europe and to a certain extent , in South Korea , political leaders from all parties have not taken into consideration the concept of national identity. People are very attached to their identity : they react strongly when they feel their identity is threatened by immigration , wealth redistribution by the state. Social redistribution Is ethically. Justified in order to protect the poorest in the nation ; it also generates a lot of frustration because of fraud and resented inequality. Eventually , populism. It‘s not an alternative to liberalism because there is no real populist programs. But it’s a challenge which should lead democrats , liberals and free marketers to think twice about their own policies and lack of imagination.”
-You have argued that China cannot become a true global leader. Do you still stand by that view?
“Since many, many years , writing about. China, visiting China, I did consider and I still hold the position that as long China will remain a dictatorship , the current regime being more authoritarian than ever, China cannot become a model neither for the Chinese people in the long run , nor for the rest of the world. To reinforce controls over the population by using modern techniques like face recognition can only harm the legitimacy of the Communist Party, making it less and less attractive for the Chinese people and the rest of the world.”
-Countries caught between the United States and China, including South Korea, are facing a momentous choice between security and economic interests.
“South Korea right now is not in a comfortable position because of the erratic strategy of the United States and the mystery surrounding long term Chinese intentions. My suggestions , if I may , . would be first not to overreact and 2nd : build a long term strategy and stay the course . This strategy should rely on strong alliances with South Korean democratic neighbors , a modern military taking into consideration what we learned from the Iran war and the Ukrainian war. 3rd , Reinforce the innovative dimension of South Korean economy. 4th , build strong economic connections all over the world including Africa and Latin America where South Korea is not that much represented.”
-For decades, you have emphasized that technological innovation and the market economy have broadened human freedom. Today, however, the AI revolution is calling into question not only human intelligence, but also humanity’s capacity to maintain control over its own creations.
“Artificial intelligence is not that new. It does use techniques which were available. It is not a revolution comparable to the discovery of the nuclear energy. However. Every time a major disruption takes place , the questions we ask ourselves are the same. Will the jobs which will certainly be destroyed by artificial intelligence be replaced or not? So far, this so-called process of destructive creation always worked. I don‘t see why it would not work in the future . For example, artificial intelligence could open new opportunities in the health sector which everywhere is relatively underfunded and underdeveloped. The second question surging with every new technology : will the human workforce become useless.? In the past , technical innovation pushed the human workforce toward more sophisticated activities. I don’t see why it would not be the same this time. Therefore, I am on the optimistic side , considering that Artificial intelligence will expend human freedom and capacity for innovation. I know that optimism is not a well regarded position : however , if we look at history , it is legitimate.”
-Many people are concerned that AI may accelerate the concentration of wealth in the hands of a small number of individuals and corporations.
“I don‘t favor an artificial intelligence tax. I don’t see the rationale for it. And it would be extremely unfair. But I am in favor of redistribution. Some of my critics say that since I am in favor of redistribution, I‘ve become sort of a socialist. On the contrary. It seems to me that redistribution make the market more legitimate and protects Liberalism against alternative communist utopia? The key challenge is not to be for or against redistribution but to organize this redistribution in a way which would not be controversial. On this, I follow a Milton Friedman’s proposal from the 1940s , called the universal minimum income or negative income tax. With a negative income tax everyone would pay taxes until a certain level of income or wealth . In case you fall. under this level , instead of paying a tax , you receive a subsidy from the State which will guarantee that you will always lead a decent life , able to take care of yourself and your family. This negative income tax has been tested in countries like Finland. Successfully. I do think it is the way for the future , a mix between the Free market and a moral society where nobody falls in the poverty trap. The disruption which artificial intelligence could bring seems to me one more incentive to accelerate the transition towards the universal minimum income system.”
-As the race for AI dominance accelerates, are you concerned that control of this technology could become concentrated in the hands of a few powerful corporations or nations?
“Regarding artificial intelligence , some countries and some companies , are already ahead of the curve. This is the case with all new innovations , mostly when they require a significant concentration of fundings . However , the market for artificial intelligence will be huge , including a lot of niches. These niches will open opportunities for new companies all around the world. Of course, Artificial intelligence needs to be regulated to be sure there will be no illegal monopolies and abuse of power from existing companies. The hype around artificial intelligence seems to me a bit excessive so far. If you look at the history of economics , we successfully went through many disruptive innovations ; remember electricity. Artificial intelligence threatens democracy only when the people themselves do not support democracy anymore. Actually , the people will rapidly learn how artificial intelligence works and how to resist any central government attempt to manipulate information and control the society. Consequently , It is seminal that everybody from his youngest age learn how to use social media and understand how artificial intelligence will work. AI opens not a technical debate but an ethical debate which require the highest level of education.”
-Recent movements in the U.S. Treasury market suggest growing anxiety about the outlook for the American economy.
“The US Federal government cumulated debt is the equivalent of one year of national production. This sounds impressive but it is sustainable because no lenders fear the USA will become bankrupt. Moreover the debt is in US dollars . Therefore , one cannot compare the US debt with the debt of weaker economies which cannot borrow with their own currency . Based on these premises , we have no reason to fear a meltdown of the US dollar nor a global financial crisis. Apocalyptic predictions would be easy but with no serious basis : the global economic situation, as a direct consequence of wrong US choices , is bad but not tragic , not yet ... This been said , the US budget deficit is increasing rapidly since Trump took office , reaching approximately 6% of the National product , versus 3,5% on average in the past years. The origins of this deficit are purely and simply the consequences of Trump’s choices and absence of choices. First , a massive tax reduction has increased the deficit without incentivizing growth . This shows Supply economics does not always work. In the current circumstances , the failure of the Supply side economics can be explained by the incoherence of the Trump global strategy: increasing tariffs , reducing the work force by stopping immigration make new investments unattractive for domestic investors and foreign investors as well. Foreign entrepreneurs are afraid of the ICE , the immigration policy and do not feel welcome. Consequently, growth is on the decline which increases the national debt. Inflation remaining above 2% , the usual target , the Federal Reserve will need to raise interest rates before the end of the year . This is unavoidable in order to contain inflation and , above all, to keep US bonds attractive. Consequently the global financial market will buy US Dollars , reducing investment and borrowing capacity in all other countries . Finally , the huge investments needed for AI infrastructure will also attract capital from over the world , increasing rates even more and slowing down economic growth out of the AI sector . In a nutshell , we are confronted to 1/exuberance in the stock exchange and 2/ stagflation everywhere . The perspective for growth and trade are negative and will remain so , as long the US chose not to control its deficit and its monetary policy. Will Trump take a U turn ? Maybe when the US consumers are fed up with rising prices and rising unemployment.
-The Trump administration is making overtures to North Korea.
“Trump’s foreign policy is difficult to understand . Therefore , we should not try to guess any long term strategy when there is none. We can only describe what we see and use psychology not geopolitics to forecast Trump’s next move. For Trump, there is no distinction between friends , allies and enemies : he wants to be admired and flattered , whoever the admirers are. He does not believe in alliances nor in shared values or common history. He does not care about democracy or human rights as shown in Venezuela . Another psychological trait is his admiration for strong men : he prefers Putin towards Zelensky and Kim Jong Un versus Lee Jae myung . He is fascinated by Xi Jinping and thinks he can seduce him which proves his ignorance of Chinses civilization and ambitions . Will he ever admit his failures to bring peace in Gaza or Ukraine , his total failure in Iran ? Most probably not. Trump is not an ordinary politician , he is more of a cult leader with followers . As such , he will never admit he could be wrong : a cult leader is never wrong . Those are facts : we have to live with those facts for the two years to come. Are the US still our allies ? The US military remain faithful to its history of supporting democracies against autocracies ; the military do not talk but I know enough of their leaders to believe in the US military more than in the Trump administration.”
유통업체의 ‘쇼핑 비서’ 인공지능(AI) 경쟁이 갈수록 치열해지고 있다. 백화점은 AI를 무기로 고객 맞춤형 상품은 물론 문화·예술·미식·여행을 비롯해 외국인 관광객 서비스 등까지 차별화에 나서고 있다. 대형마트는 신선식품 품질과 물류·재고 관리 등에 AI를 적극 활용하고 있다.
하지만 AI가 똑똑해질수록 유통가의 고민은 깊어지고 있다. 예전 같으면 소비자들이 일일이 앱을 열어 가격을 비교하고 상품을 골랐지만 지금은 AI가 특정 업체는 물론 다른 백화점·마트·아울렛·온라인몰 등과 한꺼번에 실시간 가격 등을 비교해 추천하고 있어서다.
롯데백화점은 단순히 데이터를 모으는데 그치지 않고 데이터 간 관계를 연결해 AI가 인간처럼 맥락을 이해하도록 하는 ‘데이터 온톨로지(데이터 지식지도)’에 방점을 두고 있다. 이를 기반으로 최근 4000여개 브랜드 데이터를 연결·분석하는 ‘브랜드 AI’를 구축했다. 브랜드별 성과와 고객 특성 등을 유사 브랜드와 비교해 상품 전략까지 짜고 있다. 2024년 사내 업무 매뉴얼 AI 챗봇을 시작으로 생성형 BI(Business Intelligence) 에이전트, 파트너사 전용 ‘AI 비즈센터’까지 AI 활용 범위도 넓히고 있다
또 고객을 위한 AI쇼핑 챗봇 ‘더스틴’은 매장·영업시간·할인 혜택뿐 아니라 쿠폰과 사은행사를 안내하고, AI 가상 피팅서비스 ‘셀핏’은 온라인에서 옷을 입어본 듯한 경험을 제공한다. 외국인 관광객을 위한 13개 언어 통역 서비스와 생성형 AI에서 “서울에서 쇼핑하기 좋은 곳”으로 자사가 노출되도록 하는 새로운 마케팅도 시작했다.
신세계백화점은 ‘초개인화’를 AI 전략으로 삼았다. 2017년 업계 최초로 AI 고객 분석 시스템 ‘S-마인드’를 도입해 약 500만명의 쇼핑 경험 2억건을 개인화한 것이 대표적이다. 온·오프라인 구매 이력뿐 아니라 구매 빈도, 객단가, 선호 장르, 주거래 점포, 요일별 구매 패턴 등을 분석해 맞춤형 상품을 제시하는 것이 특징이다.
최근에는 서울대 데이터사이언스대학원과 2억건의 온·오프라인 쇼핑 데이터를 분석해 AI 기반 개인화 추천 시 객단가가 최대 46% 증가한다는 결과도 도출했다. 내년 초에는 ‘AI 세일즈 에이전트’를 도입해 백화점 앱을 열었을 때 한 명 한 명의 취향과 라이프스타일을 반영한 화면을 보여준다는 계획이다. 기존의 ‘맞춤형 상품 추천’이 아니라 같은 백화점을 이용하지만 고객마다 전혀 다른 백화점을 경험하는 시대를 열겠다는 복안이다.
현대백화점은 AI 쇼핑 멘토 ‘헤이디(HEYDI)’를 앞세운다. 백화점과 아울렛의 팝업스토어와 맛집, 전시, 프로모션 등을 11개 언어로 지원하는데 지난해 6월 출시 후 누적 이용자는 약 180만명, 글로벌 이용자는 약 28만명이나 된다. 더현대 서울의 경우 헤이디 이용 고객 중 외국인 비중이 30%에 달한다. 직원용 AI 멘토 ‘하이’와 협력사원용 ‘파트너스 플러스’ 등 업무 영역에도 AI를 적용하고 있다.
롯데마트는 2022년부터 AI 품질 선별 시스템을 도입해 수박·사과·참외 등 13종 과일의 당도뿐 아니라 수분 함량, 후숙도, 표면의 미세한 상처 등을 종합 분석하고 있다. 성과는 입증됐다. AI 선별 과일 매출이 2024년 100억원을 넘어 올 상반기 약 130억원을 기록했고 상품 불량률은 판매량 대비 0.01% 이내로 줄었다. 고객 불만 건수도 2025년 기준 2021년 대비 30% 이상 감소했다.
물류에는 AI와 로봇을 결합했다. 부산 온라인 전용 자동 물류센터 ‘제타 스마트센터’의 경우 AI가 수요를 예측, 피킹·패킹·출하와 배송 노선 최적화로 고객 편의를 더했다. 8000종의 주류 데이터를 활용한 보틀벙커 ‘AI 소믈리에’는 고객이 시간·장소·상황(TPO)을 입력하면 와인을 추천하고 음성이나 라벨 이미지도 인식해준다. 도입 후 1년간 앱 이용자가 약 30%, 픽업 예약 건수는 약 40% 증가했다.
이마트는 고객 상담부터 상품개발, 물류, 재무까지 AI를 확대하고 있다. 이마트와 트레이더스 모든 점에 디지털 상담 플랫폼을 도입해 AI 챗봇을 통한 빠른 민원 처리 비율을 50% 이상 유지하고 있다. 스피드계산대에서는 상품 스캔 누락과 계산 오류를 AI가 실시간 감지한다. 신선식품 시세 예측과 상권 분석 등 바이어 업무에는 직원용 AI 에이전트를 활용하고 있다. 이마트는 앞으로 판매 데이터뿐 아니라 상품·상권·날씨 등을 AI로 분석해 수요예측과 발주, 재고관리 등 정확도를 높인다는 계획이다.
SSG닷컴은 2019년 AI 전담 조직을 신설한 뒤 검색과 추천, 고객 서비스, 물류에 AI를 적용하고 있다. 올해는 AI능력을 한층 강화해 리뷰를 통한 신선도·이물질·해동 문제 등 위험 신호도까지 찾아내고 있다. 지난 6월에는 상담사 AI에이전트를 도입해 상담 소요시간을 10%가량 개선했다.
유통업체들이 앞다퉈 AI 서비스를 도입하고 있지만 남모를 고심도 커지고 있다. 고객이 원하는 상품을 정확하게 추천해 단골 확보로 매출 확대를 기대할 수 있지만 예상치 못한 복병을 만났기 때문이다.
소비자가 특정 브랜드를 찾을 때 AI가 백화점·아울렛·온라인몰의 가격과 혜택, 배송비까지 실시간으로 비교해 최저가를 안내하면서 자사 플랫폼이 타사로 연결되는 도구로 전락할 수 있어서다. 대형마트 역시 신선식품 품질 개선에 공을 들이고 있지만, AI 가격비교로 온·오프라인 경쟁사에 고객을 빼앗길 부담을 안고 있다.
유통업계 관계자는 “핵심은 누가 AI 서비스를 더 많이 도입했느냐가 아닌 왜 고객이 특정 유통채널을 선택해야 하는가에 있다”면서 “온·오프라인 채널의 경계가 희미해진 만큼 AI시대 최후의 승자는 누가 될지 주목된다”고 말했다.
빠른이혼 웹사이트 상위노출 상간녀소송 천안이혼전문변호사 장기렌트특판 50만원급전 수원학교폭력변호사 웹사이트 상단노출 서울이혼전문변호사 상일동하수구막힘 상도동하수구막힘 용인성범죄변호사 의정부법률사무소 교북동싱크대막힘 용인음주운전변호사 한강로하수구막힘 인천흥신소 고령자신용대출 교보증권 사기 이혼전문변호사 서산싱크대막힘 북아현동싱크대막힘 IBKHDMin사기 볼보 XC40 리스 상계동하수구막힘 8000만원대출 천왕동싱크대막힘 장기렌트견적서 이혼전문변호사추천 청진동하수구막힘 피망포커머니 강동하수구막힘 네이버파워링크 재직자대출 포천학교폭력변호사 역촌동싱크대막힘 근로자채무통합대환대출 수원성범죄전문변호사 방배동하수구막힘 금천싱크대막힘 양재동하수구막힘 부국에셋BEST 사기 신용회복자대출 중금리대출 성산동하수구막힘 재산분할 시알리스 지속시간 재직3개월대환대출 수원이혼전문변호사 외국계은행대출 신원동하수구막힘 Hana Fn 사기 용인불법촬영변호사 폰테크 부국에셋BEST 사기 인사동하수구막힘 피망슬롯머니시세 도렴동하수구막힘 용인이혼전문변호사 석촌동하수구막힘 구구정 처방 IBKHD Min 사기 안산이혼전문변호사 안산피부과 구미이혼전문변호사 상간남소송 흥신소 상월곡동하수구막힘 제2금융권금리 아파트대출 수원구치소접견변호사 경주이혼전문변호사 수원강제추행변호사 프리랜서대출 관철동하수구막힘 자동차대여 액트캐쉬 대환 개인급전대출 디올뉴 그랜저 장기렌트 상도1동하수구막힘 차량비교 의정부법률사무소 3금융권 사이트 노출 직장인부채통합대출 현대차구매 서초상간녀소송변호사 잠원동싱크대막힘 웹사이트 노출 아파트무설정론 피망포커칩시세 성남변기막힘 장기렌트비교 창천동싱크대막힘 카니발 하이리무진 장기렌트 목동하수구막힘 중학동하수구막힘 용인변호사 하월곡동하수구막힘 신천동하수구막힘 자이데나 가격 신규법인대출 필동하수구막힘 성북구하수구막힘 AQR자산운용사기 창천동하수구막힘 장기렌트카가격 대출조회 장기렌트회사추천 캐피탈담보대출 도봉동하수구막힘 의정부대형로펌 차대여 세종이혼전문변호사 1년장기렌트 서울성범죄전문변호사 평택개인회생 수원변호사 https://sycarcrash2.com/ 수입차렌트 의정부학교폭력변호사 피망머니 RENTCAR https://syschool2.com/ 양산이혼전문변호사 사업자채무통합대환대출 개인회생자추가대출 대출이자계산 수원상간녀변호사 양육권 갈월동하수구막힘 무직연체자대출 직장인대환대출 하나장기렌트 셀토스 장기렌트 웹사이트 상단노출 개인사업자장기렌트 영등포변기막힘 인천이혼전문변호사 안산싱크대막힘 아이오닉9 리스 인제하수구막힘 당일소액대출 남가좌동싱크대막힘 무설정론 하루렌트 단독주택담보대출 아반떼N장기렌트 우이동하수구막힘 이혼소송 공평동하수구막힘 동자동싱크대막힘 협의이혼 테슬라 장기렌트 창원이혼전문변호사 피망머니 천만원신용대출 개포동싱크대막힘 카니발 하이리무진 리스 북창동하수구막힘 교보증권 사기 대치동싱크대막힘 한도조회 흥신소 용인법무법인 위자료 청담동하수구막힘 하왕십리동싱크대막힘 용인검사출신변호사 RIAMCMin사기 대출통합 리스와렌트차이 월변대출 5개월렌트카 금천구하수구막힘 저동하수구막힘 서울이혼전문변호사 당산동하수구막힘 HRP증권사기 상간남소송 분당강제추행변호사 부산휴대폰성지 울산이혼전문변호사 필동하수구막힘 부천개인회생 저축은행담보대출 정부지원청년대출 승소사례 상수동싱크대막힘 홍파동싱크대막힘 SBI햇살론 하중동하수구막힘 용인성범죄변호사 대전이혼전문변호사 웹사이트 상단노출 주식리딩방사기 동두천싱크대막힘 비아그라 효능 수원유치장접견변호사 아고다 할인코드 PV5 장기렌트 안양상간소송변호사 가락동하수구막힘 용산하수구막힘 수원학교폭력변호사 이천하수구막힘 분당불법촬영변호사 경매대출 재산분할 양주학교폭력변호사 신수동하수구막힘 인천이혼전문변호사 평택이혼전문변호사 추가주택담보대출 입정동싱크대막힘 송파구변기막힘 수원형사전문변호사 햇살론소액대출 내수동하수구막힘 분당강간변호사 쌍림동싱크대막힘 흥신소 용산싱크대막힘 한강로하수구막힘 야간대출 im증권 사기 홈페이지 상위노출 포터 리스 보증인대출 부동산담보추가대출 이혼재산분할 의정부성범죄전문변호사 궁정동하수구막힘 성남이혼전문변호사 아파트론 의정부법률사무소 수원소년사건변호사 빠른이혼 수원피부과 재직3개월대출 2금융대출 장기렌트카업체추천 수원마약변호사 장지동하수구막힘 하계동하수구막힘 용인이혼전문변호사 구리학교폭력변호사 금천하수구막힘 무서류공인인증서대출 의정부마약변호사 G80 장기렌트 수원구치소접견변호사 대출금계산기 중랑구변기막힘 수원강간변호사 성남상간소송변호사 네이버 사이트 상위노출 남산동하수구막힘 상도1동하수구막힘 직장인대부업대출 1금융권소액대출 의정부상간녀변호사 상월곡동하수구막힘 개인회생주택담보대출 비아그라 사이트 천안이혼전문변호사 통합대출 신영동하수구막힘 이혼변호사 예산하수구막힘 비아그라 지속시간 부평변기막힘 2금융권당일대출 대전이혼전문변호사 이혼전문변호사 휘경동하수구막힘 교보증권사기 회생면책후대출 메리츠허브 사기 용답동싱크대막힘 석촌동싱크대막힘 홈페이지 상단노출 수원형사변호사 네이버 홈페이지 상위노출 개인회생대출조건 횡성싱크대막힘 나의대출정보 싼타페 하이브리드 장기렌트 창원이혼전문변호사 대학생생활비대출 용인싱크대막힘 모델Y 장기렌트 햇살론채무통합 사직동싱크대막힘 잠실동싱크대막힘 장기렌트상담 3개월렌트 상암동싱크대막힘 카니발 장기렌트 교보증권사기 상도동싱크대막힘 긴급생계비대출 무담보사채 상간녀위자료 보광동하수구막힘 저금리부채통합대출 연지동싱크대막힘 중화동하수구막힘 인스타 팔로워 늘리기 안양대형로펌 시알리스 효능 수원대형로펌 미근동하수구막힘 직장인신용대출금리 의정부소년사건변호사 의정부상간소송변호사 잔금대출 의정부상간소송변호사 동탄치과 직장인신용7등급대출 고덕동하수구막힘 신정동하수구막힘 개인회생대출 MOOMOO 사기 시알리스 지속시간 대출정보 옥인동하수구막힘 신림동싱크대막힘 1개월렌트 서울이혼전문변호사 염리동하수구막힘 갈월동싱크대막힘 렌터카다이렉트 의정부대형로펌 제천싱크대막힘 개인회생자대환대출 광명싱크대막힘 https://www.likedental.co.kr 항암요양병원 위자료 의정부형사전문변호사 세종이혼전문변호사 삼선동하수구막힘 봉원동싱크대막힘 서민지원대출 개인돈급전 사업자대출 선수금없는장기렌트 고양이혼전문변호사
- 이전글청주까페∫ㅋr톡 ssa23☞청주다방티켓가격 청주티켓다방 청주모텔콜걸 청주섹파알선 청주조건만-남 26.09.04
- 다음글단양티켓다방『ㅋr톡 ssa23』티켓다방@커피배달 단양티켓가격문의 단양다방티켓가격 단양키스방 26.09.04
댓글목록
등록된 댓글이 없습니다.